/* Apex Tradecraft — site styles
   Palette from the Apex logo (blue #1F76BB, slate #768593) plus an
   oxblood accent lifted from the Confessions cover. */
:root{
  --blue:#1F76BB;
  --blue-deep:#155A91;
  --slate:#768593;
  --ink:#0F1F33;
  --ink-2:#1B2E47;
  --paper:#F6F8FA;
  --white:#FFFFFF;
  --line:#D7DEE6;
  --text:#1E2A38;
  --muted:#5B6878;
  --oxblood:#8B1E2D;
  --display:"Barlow Condensed",system-ui,sans-serif;
  --body:"Source Serif 4",Georgia,serif;
  --mono:"IBM Plex Mono",ui-monospace,Menlo,monospace;
  --max:1180px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{animation:none!important;transition:none!important}}
body{margin:0;font-family:var(--body);font-size:18px;line-height:1.6;color:var(--text);background:var(--white)}
img{max-width:100%;display:block}
a{color:var(--blue-deep)}
a:focus-visible,button:focus-visible,input:focus-visible,textarea:focus-visible{outline:3px solid var(--blue);outline-offset:3px}
.wrap{max-width:var(--max);margin:0 auto;padding:0 24px}
h1,h2,h3,h4{font-family:var(--display);line-height:1.02;margin:0 0 .4em;letter-spacing:.005em;font-weight:700;text-transform:uppercase}
h1{font-size:clamp(44px,7vw,88px)}
h2{font-size:clamp(34px,4.6vw,56px)}
h3{font-size:clamp(24px,2.6vw,30px)}
p{margin:0 0 1em}
.eyebrow{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--blue);margin:0 0 14px}
.eyebrow.ox{color:var(--oxblood)}
.lede{font-size:clamp(20px,2vw,23px);line-height:1.5;color:var(--ink-2)}
.muted{color:var(--muted)}
.btn{display:inline-block;font-family:var(--display);font-weight:700;text-transform:uppercase;letter-spacing:.06em;font-size:18px;padding:14px 26px;border:2px solid var(--blue);background:var(--blue);color:#fff;text-decoration:none;transition:background .15s,color .15s}
.btn:hover{background:var(--blue-deep);border-color:var(--blue-deep)}
.btn.ghost{background:transparent;color:var(--blue-deep)}
.btn.ghost:hover{background:var(--blue);color:#fff}
.btn.light{background:#fff;color:var(--ink);border-color:#fff}
.btn.light:hover{background:var(--paper)}
.btn.ox{background:var(--oxblood);border-color:var(--oxblood)}
.btn.ox:hover{background:#6E1622;border-color:#6E1622}

/* header */
.site-header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.96);backdrop-filter:blur(6px);border-bottom:1px solid var(--line)}
.site-header .wrap{display:flex;align-items:center;justify-content:space-between;height:78px}
.brand img{height:40px;width:auto}
.nav{display:flex;gap:28px;align-items:center}
.nav a{font-family:var(--display);text-transform:uppercase;letter-spacing:.08em;font-size:17px;font-weight:600;color:var(--ink);text-decoration:none;padding:6px 0;border-bottom:2px solid transparent}
.nav a:hover,.nav a[aria-current="page"]{border-bottom-color:var(--blue);color:var(--blue-deep)}
.nav .cta{border:2px solid var(--blue);padding:8px 16px;color:var(--blue-deep)}
.nav .cta:hover{background:var(--blue);color:#fff}
.nav-toggle{display:none;background:none;border:2px solid var(--ink);font-family:var(--display);text-transform:uppercase;letter-spacing:.08em;padding:6px 12px;font-size:15px;cursor:pointer}
@media (max-width:860px){
  .nav-toggle{display:block}
  .nav{display:none;position:absolute;left:0;right:0;top:78px;background:#fff;flex-direction:column;align-items:stretch;gap:0;border-bottom:1px solid var(--line);padding:8px 24px 16px}
  .nav.open{display:flex}
  .nav a{padding:12px 0;border-bottom:1px solid var(--line)}
  .nav .cta{margin-top:12px;text-align:center}
}

/* hero */
.hero{position:relative;background:var(--ink);color:#fff;overflow:hidden;min-height:82vh;display:flex;flex-direction:column;justify-content:flex-end}
.hero .bg-slide{position:absolute;inset:0;opacity:0;transition:opacity 1.1s ease}
.hero .bg-slide.is-active{opacity:1}
.hero img.bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:.75;filter:saturate(.8)}
.hero .bg-slide::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(15,31,51,.25) 0%,rgba(15,31,51,.45) 45%,rgba(15,31,51,.93) 100%)}
.hero .stage{position:relative;z-index:1;display:grid;padding-top:96px;width:100%}
.hero .slide{grid-area:1/1;opacity:0;transition:opacity .9s ease;pointer-events:none;align-self:end}
.hero .slide.is-active{opacity:1;pointer-events:auto}
.hero .slide .eyebrow{color:#7FB7EA}
.hero h1{max-width:16ch;margin-bottom:0;text-shadow:0 2px 24px rgba(0,0,0,.35)}
.hero h1.h-mid{font-size:clamp(26px,3.4vw,44px);max-width:30ch;text-transform:none;letter-spacing:0;line-height:1.15;font-weight:600}
.hero h1.h-mid em{font-style:normal;color:#7FB7EA}
.hero .hero-foot{position:relative;z-index:2;padding-top:32px;padding-bottom:56px;width:100%}
.hero .actions{display:flex;gap:14px;flex-wrap:wrap}
.hero .caption-bar{position:relative;z-index:1;border-top:1px solid rgba(255,255,255,.18);margin-top:28px;padding-top:18px;font-family:var(--mono);font-size:12.5px;letter-spacing:.1em;text-transform:uppercase;color:#9FB3C8;display:flex;gap:28px;flex-wrap:wrap}
.dots{display:flex;gap:10px;margin-top:26px}
.dots button{width:10px;height:10px;border-radius:50%;border:1.5px solid #fff;background:transparent;padding:0;cursor:pointer;opacity:.7}
.dots button[aria-selected="true"]{background:#fff;opacity:1}
.hero .arrow{position:absolute;top:50%;transform:translateY(-50%);z-index:3;background:rgba(15,31,51,.45);color:#fff;border:1px solid rgba(255,255,255,.35);width:44px;height:44px;font-size:30px;line-height:1;cursor:pointer;display:flex;align-items:center;justify-content:center}
.hero .arrow:hover{background:rgba(15,31,51,.8)}
.hero .arrow.prev{left:16px}.hero .arrow.next{right:16px}
@media (max-width:700px){.hero .arrow{display:none}.hero .stage{padding-top:56px}.hero{min-height:auto}}
@media (prefers-reduced-motion:reduce){.hero .slide,.hero .bg-slide{transition:none}}
.caption-bar span b{color:#fff;font-weight:600}

/* sections */
section{padding:88px 0}
section.tight{padding:56px 0}
.paper{background:var(--paper)}
.ink{background:var(--ink);color:#fff}
.ink h2,.ink h3{color:#fff}
.ink .eyebrow{color:#7FB7EA}
.ink p{color:#C9D4E0}
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.grid-2{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
@media (max-width:900px){.grid-3{grid-template-columns:1fr}.grid-2{grid-template-columns:1fr;gap:32px}}

/* audience cards */
.card{background:#fff;border:1px solid var(--line);display:flex;flex-direction:column;text-decoration:none;color:var(--text);transition:transform .15s,box-shadow .15s}
.card:hover{transform:translateY(-3px);box-shadow:0 14px 34px rgba(15,31,51,.12)}
.card .img{aspect-ratio:16/10;overflow:hidden;background:var(--ink)}
.card .img img{width:100%;height:100%;object-fit:cover}
.card .body{padding:22px 24px 26px}
.card h3{margin-bottom:8px;color:var(--ink)}
.card p{margin:0 0 14px;color:var(--muted);font-size:17px}
.card .more{font-family:var(--display);text-transform:uppercase;letter-spacing:.08em;font-weight:700;color:var(--blue-deep)}

/* triangle (signature) */
.triangle{display:grid;grid-template-columns:minmax(280px,420px) 1fr;gap:56px;align-items:center}
@media (max-width:900px){.triangle{grid-template-columns:1fr}}
.tri-svg{width:100%;height:auto}
.tri-list{list-style:none;margin:0;padding:0}
.tri-list li{padding:18px 0;border-top:1px solid var(--line)}
.tri-list li:last-child{border-bottom:1px solid var(--line)}
.tri-list b{font-family:var(--display);text-transform:uppercase;letter-spacing:.06em;font-size:22px;display:block;color:var(--ink)}
.tri-list span{color:var(--muted)}

/* process */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}
@media (max-width:900px){.steps{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.steps{grid-template-columns:1fr}}
.step{border-top:3px solid var(--blue);padding-top:16px}
.step .n{font-family:var(--mono);font-size:12px;letter-spacing:.14em;color:var(--blue);margin-bottom:8px}
.step h3{font-size:24px}
.step p{font-size:17px;color:var(--muted);margin:0}

/* quote */
.quote{max-width:900px;margin:0 auto;text-align:center}
.tslides{position:relative}
.tslide{margin:0;display:none}
.tslide.is-active{display:block;animation:fadein .7s ease}
@keyframes fadein{from{opacity:0;transform:translateY(6px)}to{opacity:1;transform:none}}
.tslides .dots{justify-content:center;margin-top:22px}
.quote blockquote{margin:0 0 18px;font-size:clamp(24px,3vw,34px);line-height:1.3;font-style:italic;color:#fff}
.quote cite{font-style:normal;font-family:var(--mono);font-size:13px;letter-spacing:.12em;text-transform:uppercase;color:#7FB7EA}
.quote .note{margin-top:28px;font-size:15px;color:#8FA3B8}

/* guarantee */
.guarantee{border:2px solid var(--oxblood);padding:36px 40px;display:grid;grid-template-columns:auto 1fr;gap:32px;align-items:center;background:#fff}
@media (max-width:700px){.guarantee{grid-template-columns:1fr;padding:28px}}
.guarantee .big{font-family:var(--display);font-size:clamp(40px,6vw,72px);line-height:.95;color:var(--oxblood);text-transform:uppercase;font-weight:700}
.guarantee p{margin:0;font-size:19px}

/* media strip */
.media-list{list-style:none;margin:0;padding:0;border-top:1px solid var(--line)}
.media-list li{display:grid;grid-template-columns:130px 1fr auto;gap:20px;padding:14px 0;border-bottom:1px solid var(--line);align-items:baseline}
@media (max-width:640px){.media-list li{grid-template-columns:1fr}}
.media-list .d{font-family:var(--mono);font-size:13px;color:var(--slate)}
.media-list .o{font-family:var(--display);text-transform:uppercase;letter-spacing:.06em;font-weight:600;color:var(--ink);font-size:17px}
.media-list .t{color:var(--text)}
.videos{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
@media (max-width:900px){.videos{grid-template-columns:1fr}}
.video{aspect-ratio:16/9;background:#000;border:1px solid var(--line)}
.video iframe{width:100%;height:100%;border:0}
.video-cap{font-family:var(--display);text-transform:uppercase;letter-spacing:.05em;font-weight:600;margin-top:10px;color:var(--ink)}

/* about */
.bio-facts{list-style:none;margin:0;padding:0;columns:2;column-gap:40px}
@media (max-width:760px){.bio-facts{columns:1}}
.bio-facts li{break-inside:avoid;padding:10px 0 10px 18px;border-left:3px solid var(--blue);margin-bottom:12px;font-size:17px}
.portrait{border:1px solid var(--line);background:var(--paper)}
.prose{max-width:720px}
.prose p{font-size:19px}
.prose .drop::first-letter{font-family:var(--display);font-size:4.2em;float:left;line-height:.8;padding:6px 10px 0 0;color:var(--oxblood)}

/* page header */
.page-head{background:var(--ink);color:#fff;padding:72px 0 48px}
.page-head h1{font-size:clamp(40px,6vw,72px);margin-bottom:8px}
.page-head p{color:#B9C7D6;max-width:60ch;font-size:19px;margin:0}

/* book */
.reviews{display:grid;grid-template-columns:1fr 1fr;gap:28px}
@media (max-width:800px){.reviews{grid-template-columns:1fr}}
.review{border-top:3px solid var(--oxblood);padding-top:18px}
.review p{font-style:italic;font-size:18px}
.review cite{font-style:normal;font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--slate)}
.review cite b{display:block;color:var(--ink);font-family:var(--display);font-size:18px;letter-spacing:.06em}

/* forms */
form.contact{display:grid;gap:16px}
form.contact label{font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--slate);display:block;margin-bottom:6px}
form.contact input,form.contact textarea,form.contact select{width:100%;font:inherit;font-size:17px;padding:12px 14px;border:1px solid var(--line);background:#fff;color:var(--text)}
form.contact textarea{min-height:150px;resize:vertical}
.row-2{display:grid;grid-template-columns:1fr 1fr;gap:16px}
@media (max-width:600px){.row-2{grid-template-columns:1fr}}
.contact-side p{margin-bottom:.6em}
.contact-side a{font-family:var(--display);font-size:22px;text-decoration:none;text-transform:uppercase;letter-spacing:.05em}

/* CTA band */
.cta-band{background:var(--blue);color:#fff;padding:64px 0}
.cta-band h2{color:#fff;margin-bottom:10px}
.cta-band p{color:#DCEBF8;margin-bottom:24px;font-size:20px}

/* footer */
.site-footer{background:var(--ink);color:#9FB3C8;padding:48px 0 36px;font-size:15px}
.site-footer .wrap{display:grid;grid-template-columns:1fr auto;gap:24px;align-items:center}
@media (max-width:700px){.site-footer .wrap{grid-template-columns:1fr}}
.site-footer img{height:32px;filter:brightness(0) invert(1);opacity:.9;margin-bottom:10px}
.site-footer a{color:#DCE6F0;text-decoration:none}
.site-footer a:hover{color:#fff;text-decoration:underline}
.social{display:flex;gap:18px;font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase}
.legal{margin-top:6px}

/* reveal */
.reveal{opacity:0;transform:translateY(14px);transition:opacity .6s ease,transform .6s ease}
.reveal.in{opacity:1;transform:none}

/* pull quote + about subnav */
.pull{margin:22px 0 0;padding:0 0 0 22px;border-left:3px solid var(--oxblood);font-size:clamp(20px,2.2vw,26px);line-height:1.35;font-style:italic;color:#fff}
.pull cite{display:block;margin-top:14px;font-style:normal;font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:#8FA3B8}
.pull.dark{color:var(--ink);margin-bottom:24px}
.pull.dark cite{color:var(--slate)}
.subnav{display:flex;gap:22px;flex-wrap:wrap;margin-top:28px;padding-top:18px;border-top:1px solid rgba(255,255,255,.18)}
.subnav a{font-family:var(--display);text-transform:uppercase;letter-spacing:.08em;font-size:16px;font-weight:600;color:#DCE6F0;text-decoration:none;border-bottom:2px solid transparent}
.subnav a:hover{border-bottom-color:var(--blue);color:#fff}
section[id]{scroll-margin-top:90px}

/* sample modal */
.modal{position:fixed;inset:0;z-index:100;background:rgba(15,31,51,.72);display:flex;align-items:center;justify-content:center;padding:24px}
.modal[hidden]{display:none}
.modal-box{position:relative;background:#fff;border:10px solid var(--ink);max-width:560px;width:100%;padding:36px 36px 32px;box-shadow:0 30px 80px rgba(0,0,0,.4)}
.modal-box h3{text-transform:none;letter-spacing:0;font-size:30px;line-height:1.1;margin-bottom:10px}
.modal-box h3 em{font-style:italic}
.modal-box p{font-size:17px;color:var(--muted)}
.modal-x{position:absolute;top:8px;right:12px;background:none;border:0;font-size:34px;line-height:1;cursor:pointer;color:var(--slate)}
.modal-x:hover{color:var(--ink)}
.form-status{font-size:15px;margin:0;color:var(--muted)}
.form-status.err{color:var(--oxblood)}